The tech times, they are a-changin?:
? T-Mobile CEO John Legere tells Reuters the wireless carrier will end cell-phone subsidies in three to four months, around the time it begins carrying Apple?s iPhone. Legere talked about these changes last month at an analyst conference, but his comments at the Consumer Electronics Show this week reveals the approximate timetable of the moment of truth.
Will U.S. consumers be willing to pay more upfront for their cell phones in exchange for lower bills over time? (In T-Mobile?s case, Legere also tells the New York Times Bits blog that one of the company?s appeals as an ?uncarrier? is its no-contract, unlimited plan.) Another question is whether other U.S. wireless carriers will follow T-Mobile?s no-subsidy path. The CEOs of top carriers Verizon and AT&T seem to be of mixed mind about it, at least according to the Wall Street Journal?s Digits blog. Their concern: whether consumers used to paying $200 or under for their cell phones are ready for a change.
? Big baseball trade: T-Mobile has been busy. It announced Tuesday at CES a deal with Major League Baseball dugout to supply dedicated encrypted cell phone systems for dugout-to-bullpen communications. (For non-seamheads, the coaches call the bullpen to tell relief pitchers to warm up.)?ESPN says baseball teams will have a choice to continue to use the old landline phones ? which have their technological?shortcomings ? but the Samsung Galaxy S IIIs from T-Mobile will be docked in the bullpen, ready to be called upon.
?This is baseball?s continued push into the digital age,? Tim Brosnan, MLB exec, told the New York Times. ?It?s also about a very aggressive wireless provider that sought us out to create this unique communications platform.? The league will test the system this upcoming season.
? And in case you missed it, Target said Tuesday that it would be matching competitors? online prices all-year round. One of the nation?s largest retailers will match prices from places such as Amazon.com, as well as the websites of Wal-Mart and Best Buy, as the online retail wars heat up. The move is also seen as a way to combat ?showrooming,? the growing practice of shoppers going to stores to check out an item in person but buying it elsewhere online. Will it work? It seems like a win for shoppers, especially those willing to do some legwork. But some analysts told the Associated Press fluctuating online prices could provide complications, and that there?s potential for the policy to be ?profit-draining.?
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